€250
MORNING MASTERCLASS
- Live stream access to the morning masterclass
- Replay available after the session
Business Design
By Lisa Baird, Principal Business Designer @ IDEO
It's time to defend your work with confidence.
Earn credibility with financial decision-makers by adopting the language and tools of finance and learning to connect design choices to business outcomes.
Apply now
December 9, 2025
Paris
8 hours
Understand the principles of business models to grow the bottom line
Get the financial vocabulary to convince decision makers
Request the syllabus
• Overview
In brief
Lisa Baird, Principal Business Designer at IDEO, condenses a one-day English masterclass to help you speak finance
and earn executive trust.
Leave with the vocabulary, KPIs, and habits that link creative decisions to
measurable business outcomes.
- Dec 9 Date
- 8h Duration
- Paris In-person
• PROGRAM
Detailed curriculum
9 AM - 1 PM = Masterclass • 2 PM - 6 PM = Workshop
-
Venture Design
Build a holistic view of any venture—brand, product, organisation, business model—and explore competition and behaviour through the desirability / feasibility / viability lens, rivals analysis, SWOT, and VRIO exercises.
-
Cost Structure
Map fixed versus variable and direct versus indirect costs, distinguish financial and cost accounting, and understand how operating leverage, capex / opex, and labour impact every design brief.
-
Invisible Innovation
Describe innovation with precision, discern complex versus technical challenges, revisit the four orders of design, and turn business model innovation into a lever for strategy—not just a by-product of research.
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Credible Vocabulary
Decode macro and micro economics that frame your projects: monetary policy, ROI, budgets, P&Ls, balance sheet, and cashflow—so you can negotiate briefs and defend design decisions in board-level language.
-
Financial Statements Workshop
Practice inside Google Sheets: build pro formas, connect income statement, balance sheet, and cashflow, and tell the financial story behind a concrete design case.
• TICKETS
Pick your experience
Two options to join the Business Design training — choose your format.
Date & schedule
Tuesday 9 December 2025 • 09:00 – 18:00
Language
Masterclass delivered in English
€700
FULL PROGRAM
- On site access to the full day program
- Replay available after the session
• Instructor
Meet Lisa Baird
Lisa Baird — Principal Business Designer at IDEO
Lisa combines business design, facilitation, and data visualisation to help teams align design intent with financial reality. With IDEO and Fraiche Design, she has supported organisations worldwide in translating strategic research into measurable outcomes—and she brings that pragmatic mindset to every workshop.
View her LinkedIn profile